I love words. Love them. Like toast loves butter.
Which comes in handy, because times have changed and the right words aren’t what they use to be.
It’s time to find the words you love, that describe your business in a way that resonates and gets you more business.
How we do that now is different than ever before.
The old search is dead. The ways your clients used to find you have gone with it.
With Google’s new pivot to conversational AI-guided search that generates AI answers, summaries and interactive experiences, what your website, blog and LinkedIn articles say, and HOW they say it, is paramount — and changing.
If your content isn’t readable by AI, you might as well not even have it.
I work with you to make sure your content is not only human-readable, but AI readable too.
If you’re looking for a writer and brand strategist who goes beyond the surface and partners with you to find the language that is unique to your brand, in the voice that is yours alone, and makes sure it gets seen by both humans and AI, you’ve come to the right place.
If you hate AI. I get it.
If you love AI. I get it.
Either way, you need to help it understand what you do.
Jocelyn helps make your website a true reflection of who you are, what sets your work apart from your competitors, and the perceived benefit for potential clients. My entire site is now a cohesive branding tool. I LOVE MY WEBSITE NOW.”
If you’re feeling
• Unsure about how to create content that is natural, authentic and also AI friendly
• Confused by all the new rules and expectations for you website, blog and LinkedIn articles
• Drained by what seems like an enormous task of converting your current content from keyword searchability to AI parsability
• Exhausted or overwhelmed by all of it
I’m here for you and I can help you understand what to do, or just get it done for you.
How it works
1. We audit all of your content, making sure it’s current and valuable for your ideal clients and audience. We get rid of anything that isn’t working and go to work on the rest.
2. Next we update your content across all media outlets: Website, blog and LinkedIn to contain the four elements of EEAT ( Experience, Expertise, Authority, Trust) the new AI search is looking for. We also update your content with AI-parsable language, and format the layout of your content to be easily searchable and desirable for AI results return on search.
3. Third, we create or update your Google Business Profile (GBP) and design your content production calendar. Your GBP is crucial and its continued updating and maintenance is a non negotiable for your business.
The Result
• You get more clients
• You stay ahead of the AI game
• You get found instead of left behind
Frequently Asked Questions (FAQ)
Can ChatGPT, Google AI Overviews and other AI tools recommend my business?
Yes, but only if they can clearly understand what your business does, who you serve and why you are a trustworthy source. AI systems rely on the content on your website, blog, LinkedIn profile, Google Business Profile and other online signals to determine whether your business is relevant to a user’s question. AI optimization helps ensure your expertise, services and authority are easy for both humans and AI systems to understand, increasing the likelihood that your business appears in AI-generated search results and recommendations.
What is AI optimization for websites?
AI optimization is the process of helping search engines and AI-powered tools like ChatGPT, Google AI Overviews, Perplexity and Claude understand what your business does, who you help and why you are a trusted source. It combines clear messaging, content strategy, SEO and structured content to improve visibility in AI-generated search results.
How is AI optimization different from traditional SEO?
Traditional SEO focused heavily on keywords and rankings. AI optimization focuses on helping AI systems understand your expertise, authority and relevance so they can confidently reference your content when answering user questions. Strong AI optimization includes SEO, but goes beyond it.
Who do you work with?
I work primarily with founders, consultants, coaches, service-based businesses and thought leaders who want to be more visible online. Most of my clients have deep expertise but struggle to communicate it clearly enough for both humans and AI systems to understand.
What does an AI content audit include?
An AI content audit evaluates your website, blog, LinkedIn content and Google Business Profile. I review your messaging, content structure, expertise signals, authority indicators, trust factors and overall AI readability. The result is a clear plan for improving visibility, strengthening your online presence and attracting more qualified clients.
Why is EEAT important for AI search?
EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness. Search engines and AI systems use these signals to determine which sources are credible enough to recommend. Strong EEAT helps increase your chances of appearing in search results, AI summaries and AI-generated recommendations.
Do I need to create all new content to be found by AI?
Usually not. Most businesses already have valuable content. The challenge is that it may not be organized, structured or written in a way that helps AI systems understand it. In many cases, updating and optimizing existing content is more effective than starting from scratch.