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Helping translate the vision and voice of purpose-driven business owners into the language of their brand, so they get more clients.


Hi! I’m Jocelyn Lovelle and I’m all about connection and getting to the heart of who you are and what you do, so I can write copy that’s authentic and resonates – with you and the people you’re trying to reach.

I specialize in helping you get clarity on your superpowers and how to showcase them best: Maybe it’s new webstie pages, beefing up your newsletter, creating a new freebie or doing workshops, whatever it is, we get really clear on how amazing you are and how you help people, so you get more clients.


The words you use

to describe your brand

are the most powerful

marketing tools you have. 

“JOCELYN’S WORDS ARE MAGIC! THEY BRING THE INTENTIONS OF MY BUSINESS ALIVE. SHE LISTENS AND FEELS HER WAY INTO THE WORDS AND THOUGHTS I WANT TO BRING TO THE FOREFRONT.”


If you are:

A mission-driven solopreneur or small business owner who wants to connect authentically with your clients.

Just starting out, inviting expansion or exploring new projects and revenue streams (Covid pivot anyone?) 

Looking to create or reconnect with the foundation of your brand: vision, mission, core values, brand voice and message.

Let’s chat. I love words like toasts loves butter and tomatoes love salt. And I love helping people who are helping others. So they can help even more others.  

“Jocelyn genuinely seems to LOVE what she does and wants her clients to be happy! She’s very responsive, easy to communicate with and works in a timely manner. We had no idea where to start with our core values, mission statement and value statement and she led us down the right path and had great ideas regarding market research.”

Do you know what you want your website to say, but you don’t know how to get it on paper?

Or you’d rather do hot yoga at 104 degrees wearing a Covid mask, than write your about page? 

Or maybe you’re fine with writing, but you’ve got this business thing to run and you’re ready to delegate.

Whatever your situation is, I’ve got you.

Working with me you’ll discover a whole new type of writer. One who cares about the words, but who also cares about the heart, soul and passion behind the words.

And you’ll get a whole new type of writing and website. One that:

Draws clients in with its authentic voice and language that is distinctive to you and how you help.


Sells people on who you are and what your brand stands for because it resonates with who they are, not because you’re selling from fear or lack.


Reflects  what you’ve been through to get where you are and how that makes you unique in how you help others.


Invites authentic connection, builds trust and cultivates a desire to work with you.

“THE END RESULT OF THE COPY IS ABSOLUTELY WORTH THE COST. I NEVER COULD HAVE WRITTEN WHAT JOCELYN WROTE. AND THE AMOUNT OF TIME I WOULD HAVE SPENT TRYING TO COME CLOSE TO WHAT JOCELYN PRODUCED FOR ME WOULD HAVE BEEN NOT WORTH MY EFFORT.”